Conclusions of our workshops and conferences in South America (Colombia, Argentina, Uruguay):
1/ Retailers are seriously starting their digital transformation. Better late than never.
2/ Key processes are simple: collection and maintenance of customer data, consumers segmentation, activation of consumption with omni channels marketing.
3/ Performance depends highly on how much customer centric is your organization.
4/ To activate omni channel synergies, we still need to improve the level of deliveries; which will happen soon with the arrival of Amazon.